In a surprising turn of events this week, Colors TV’s supernatural drama Naagin 7 has stormed to the top of the Indian television TRP charts, overtaking long-time favourites and pushing Anupamaa down to the third position. The latest Broadcast Audience Research Council (BARC) India ratings reflect a reshaped competitive landscape on Hindi TV.
Naagin, produced by Ekta Kapoor, has long been one of Indian television’s most popular franchises. With its seventh season, the show has returned with renewed vigour and high audience engagement. The Week 3 TRP ratings show Naagin 7 at the number one position with a TRP of around 2.4 and an audience reach of 4.1, a notable achievement for a weekly flagship weekend show.
Industry observers attribute this spike to recent high-impact storylines — including a dramatic “blood wedding” sequence that kept viewers riveted — as well as the strong performance of lead actress Priyanka Chahar Choudhary, whose portrayal of the Naagrani has resonated with both loyal fans and returning viewers.
Although Naagin 7 emerged as this week’s top show, Kyunki Saas Bhi Kabhi Bahu Thi 2, the reboot of the iconic family drama, remains a strong contender. The series — which continues to draw viewers with its emotional plot and nostalgic appeal — secured the second position with a TRP of around 2.2.
The enduring popularity of this reboot highlights how legacy shows with emotional family dynamics continue to find relevance with audiences even decades after their original run.
Rupali Ganguly’s Anupamaa, a long-standing favourite that has dominated the TRP charts for years, has now settled into the third spot in the latest rankings. While it still boasts strong viewership and a dedicated fan base, the drama saw its position slip as newer content and seasonal formats gained traction among TV audiences. Anupamaa recorded a TRP of approximately 2.2, slightly behind the top two shows this week.
The latest TRP shift indicates changing preferences among Indian television viewers. While traditional family dramas continue to perform well, high-impact event episodes and genre shows with twists — like supernatural themes — are carving out significant ratings success. This mix reflects a broader evolution in what draws audiences to the small screen amidst fierce competition.
With this week’s chart reshuffle, all eyes are now on how Naagin 7 sustains its momentum in the coming weeks. Whether the supernatural drama maintains its lead or sees rival shows like Kyunki Saas Bhi Kabhi Bahu Thi 2 fight back remains a key storyline in the television ratings race. Meanwhile, Anupamaa continues to deliver emotional narratives that keep its loyal viewers engaged.